CROSS-CULTURE INTEGRATION AND GLOBAL NEW PRODUCT DEVELOPMENT

Jianfeng Wang, David Solan and Bo Xu

Review of Business and Finance Studies, 2014, vol. 5, issue 1, 93-98

Abstract: The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the challenges of cross-cultural integration and new product development offering an extension of their model integrating additional aspects of culture structure and their influences on new product development in the international arena.

Keywords: Culture; New Product Development (search for similar items in EconPapers)
JEL-codes: F69 M11 M14 (search for similar items in EconPapers)
Date: 2014
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