DOES INTERNET INFORMATION INFLUENCE FUND INVESTORS’ PURCHASE INTENTION?

Ya-Hui Wang

Review of Business and Finance Studies, 2015, vol. 6, issue 2, 11-19

Abstract: The Internet is now one of the most popular channels for investors to acquire investment related information. It raises a question: Will Internet information richness increases mutual fund investors’ perceived quality and decreases their perceived risk, which in turn influences investors’ perceived value and purchase intention? This paper investigate the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention through a questionnaire format. Results of his study can provide a reference for Internet information providers and mutual fund investors. Limitations and suggestions for future research are also provided.

Keywords: Information Richness; Perceived Quality; Perceived Risk; Perceived Value; Purchase Intention (search for similar items in EconPapers)
JEL-codes: G1 M1 M5 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rbfstu:v:6:y:2015:i:2:p:11-19

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