TECHNOLOGY AND BUSINESS PERFORMANCE: TRAVEL AGENCY CASE

Enrique Corona Sandoval and Miguel Angel Olivares Urbina

Review of Business and Finance Studies, 2015, vol. 6, issue 3, 71-79

Abstract: This case presents a didactic tool for students that incorporates elements of analysis and decision-making in relation to the implementation, use and management of technology. This technology is applied to the performance improvement of a virtual travel agency. The student is presents information relating to the firm’s business history, key characters in decision-making, evolution and innovation factors that led to organic growth in the midst of a highly competitive environment. The case raises dilemmas for the student concerning the generation of competitive advantage strategies. Students may suggest alternative courses of action and may assume a posture of consultant to the firm. The case is recommended for business undergraduate students, requiring knowledge of management and marketing. The case can be developed in two one-hour classes and requires a presentation of results and discussion at the end of the class.

Keywords: Business Performance; Innovation; Strategy; Technology (search for similar items in EconPapers)
JEL-codes: M14 M15 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rbfstu:v:6:y:2015:i:3:p:71-79

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