ANTI-COUNTERFEITING TECHNOLOGIES IN ALBANIAN FOOD INDUSTRY

Kreshnik Vukatana, Kozeta Sevrani and Elira Hoxha

Review of Business and Finance Studies, 2016, vol. 7, issue 2, 101-106

Abstract: European Parliament has taken several actions related to the authenticity of food, including the establishment of laws and standards. Albania, as a country that aspires to join the European Union, has implemented the legal framework to meet these standards. However, there is a lack of traceability in systems that will help food companies and the government fulfill these requirements. This paper shows a prototype where food authenticity is an integral part of a traceability system. The objective is to provide a combination of Quick Response (QR) coding with anti-counterfeiting technology. This is accomplished using encryption algorithms over mobile platforms. The prototype implementation in this way implies easy data access of for business operators, government authorities as well as the ultimate customer.

Keywords: Brand Protection; Safe Food; Traceability Systems; Encrypted 2D Barcodes; Pedigree Process (search for similar items in EconPapers)
JEL-codes: L66 M15 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rbfstu:v:7:y:2016:i:2:p:101-106

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