MARKET RESEARCH TO IMPLEMENT A SUSTAINABLE BACKYARD ACUA-AGRICULTURAL PRODUCTION SYSTEM IN THE COMMUNITY OF BENITO JUAREZ, SONORA, MEXICO INVESTIGACION DE MERCADOS PARA IMPLEMENTAR A TRASPATIO UN SISTEMA DE PRODUCCION ACUA-AGRICOLA SUSTENTABLE EN LA COMUNIDAD EN BENITO JUIREZ, SONORA, MEXICO

Daniel Paredes Zempual, Roberto Quintana Jaime, Lizeth Alejandra González Martinez, Zulema Edith Calderon Campas and Paul Gerardo Espinoza Mercado

Revista Global de Negocios, 2014, vol. 2, issue 2, 125-134

Abstract: The primary sources of information have an important part in business. Information provides businesses with more informed processes and future projects. According to (Kotler 2006), market research is an essential tool for the process of collection and use of information for better decision making in marketing. This information creates knowledge about the relevance of any new project. We conduct market research in the community of Benito Juarez, Sonora, Mexico. This was done along with the families of this area for the purpose of obtaining accurate information for decision-making on the implementation of the production system Aqua Agricultural. This system is to fit in the backyard of homes in the region under study. The intention is that the same families manage and administer its production. This could be for consumption, trade or recreation. From the above, we posit the following research question. Is it feasible to implement an Acua-Agricultural production system in the backyards of homes of families from the Benito Juarez municipality? To answer this research question, we conducted a market research and collect information and process it to develop conclusions of this project.

Keywords: Marketing Research; Production Aqua; Agricultural Sustainable; Benito Juárez; Sonora Mexico (search for similar items in EconPapers)
JEL-codes: M31 Q32 R51 (search for similar items in EconPapers)
Date: 2014
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