 SOCIAL NETWORKS IN MSMEs LOCATED IN PUEBLA, MEXICO LAS REDES SOCIALES EN LAS MIPYME LOCALIZADAS EN PUEBLA MEXICOMaria Antonieta Monserrat Vera Munoz, Rafaela Martinez Mendez and Gerardo Serafin Vera Munoz Revista Global de Negocios, 2014, vol. 2, issue 2, 31-41 Abstract: This paper presents an analysis of the characteristics of social networks and their benefits to MSMEs located in Puebla, Mexico. This research adds to the work of authors who have studied about social networks in the Micro Small and Medium Enterprises (MSME) located in different parts of Mexico. The sample was 341 companies represented by its owner or administrator. We use a questionnaire of 10 questions. The field research was conducted in a single stage, lasting three weeks. In the first week 91 questionnaires were applied, in the second week and 50 questionnaires were applied and in the third week 200 questionnaires. The objective of this work is to investigate the benefits of Social Networks in MSME poblanas as facilitators of knowledge that support them to remain in the market, improvements in product and process innovation and actions. The research answers the question what are the exchange of information that have poblanas MSME, what type and with whom? Keywords: Knowledge Networks; MSME (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:2:y:2014:i:2:p:31-41 Access Statistics for this article Revista Global de Negocios is currently edited by Terrance Jalbert More articles in Revista Global de Negocios from The Institute for Business and Finance Research |
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