 BACANORA'S INDUSTRY, AS A PROPOSAL OF ENDOGENOUS DEVELOPMENT IN THE ORIGIN’S DENOMINATION REGION LA INDUSTRIA DEL BACANORA, COMO PROPUESTA DE DESARROLLO ENDOGENO EN LA REGION DE DENOMINACION DE ORIGENEmma Vanessa Casas Medina and Vidal Salazar Solano Revista Global de Negocios, 2014, vol. 2, issue 3, 39-58 Abstract: This research describes the current situation of the Bacanora’s industry in the state of Sonora. The industry produces a high alcohol content spirit drink, typical of the region, elaborated with a vegetal scientifically named Agave Angustifolia Haw. In this study, direct and indirect aspects were analyzed, identifying strengths and the opportunities this activity offers. The purpose is to design a proposal of an efficient value chain, that allows the upturn of this industry. Bibliographical research, profound interviews with the businesspersons and field visits to the rustic breweries with a defined formal process were realized, as well as semi-structured interviews to government officers and investigation centers dedicated to promote the endogenous development of the region through this activity. Keywords: Bacanora; Supply Chain and Value (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:2:y:2014:i:3:p:39-58 Access Statistics for this article Revista Global de Negocios is currently edited by Terrance Jalbert More articles in Revista Global de Negocios from The Institute for Business and Finance Research |
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