INTEGRATION OF THE VALUE CHAIN OF THE SERVICE PROVIDERS´S OFFER FOR THE MEETINGS TOURISM IN THE CITY OF TIJUANA B.C., MEXICO INTEGRACIÓN DE LA CADENA DE VALOR DE LA OFERTA DE PROVEEDORES DE SERVICIOS PARA EL TURISMO DE REUNIONES DEL MUNICIPIO DE TIJUANA, BAJA CALIFORNIA

Karen Gardenia Ramos Higuera and Onesimo Cuamea Velazquez

Revista Global de Negocios, 2014, vol. 2, issue 4, 81-90

Abstract: The present study examines the integration of the links in the offer Service Providers in the Meeting Tourism value chain in the city of Tijuana, B.C., Mexico. Therefore it was defined meetings tourism, identified the links that integrate the tourism value chain, as well, the three variables to analyze integration between them. The research design was cross-sectorial and non-experimental study. The research method was quantitative, a census was conducted applying face-to-face surveys to the managers of 121 supplier companies for Meeting Tourism located in Tijuana, and it were applied from April to June 2013. The number of providers was determined by integrating databases from associations, business chambers, the Tourism and Conventions Committee and commercial telephone directories. Once the fieldwork data was analyzed, it was determined the strongest, weak or nonexistent links within the Tourism Meeting value chain.

Keywords: Meeting Tourism; Value Chain; Horizontal Integration; Vertical Integration; Agreements (search for similar items in EconPapers)
JEL-codes: D22 L83 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:2:y:2014:i:4:p:81-90

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