DIFERENTIATION STRATEGIES IN FOUR BUSINESS MODELS OF BEEF ESTRATEGIAS DE DIFERENCIACION EN CUATRO MODELOS DE NEGOCIO DE CARNE BOVINA

Miguel Angel Vargas-Del-Angel, Manrrubio Munoz-Rodriguez and Vinicio Horacio Santoyo-Cortes

Revista Global de Negocios, 2015, vol. 3, issue 2, 29-48

Abstract: Niche markets usually are not very visible to the general public but highly profitable for companies. Between different market niches existing in Mexico for beef, were identified and studied four business models: artisanal meat (jerky), meat for export and domestic market with seal Tipo Inspección Federal (TIF), a Kosher seal TIF, and Wagyu beef with seal TIF; same were analyzed under the methodology of case studies in order to identify the differentiation strategies that allow them to gain competitive advantages, which were considered ten variables analysis (segment of the target market, genetic quality of cattle, age at slaughter, classification system, integration of processes, additional services appreciated by the customer, process of fattening(, slaughter and processing, system market value per Kg of fresh meat, and method of allocation of price). The main conclusion is that differentiation strategies were relevant to the choice that make customers in the market and to capture economic value that the companies with the purpose of generating profits.

Keywords: Market Segmentation; Classification System; Supply Chain; Value Network (search for similar items in EconPapers)
JEL-codes: D12 Q12 Q13 (search for similar items in EconPapers)
Date: 2015
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