AQUA-AGRICULTURAL PRODUCTION: CREATION AND IMPLEMENTATION OF A MARKETING PLAN PRODUCCION ACUA-AGRICOLA: CREACIÓN E IMPLEMENTACION DE UN PLAN DE MERCADEO

Daniel Paredes Zempual, Roberto Quintana Jaime, Lizeth Alejandra González Martinez and Viridiana Macias Vargas

Revista Global de Negocios, 2015, vol. 3, issue 4, 99-115

Abstract: Agribusiness is an important branch of the economy worldwide and the development of sub developed countries. The goal for companies today is to get noticed by major strategies reflected in marketing plans that will allow them to set standards in the markets they want to enter. The objectives merchandising as well as tactics and strategies is to get onto the minds of customers and consumers. Policies and courses of action are manifested for the planned objectives in a given time. A marketing plan was made for a projected system of Aqua-farm production. Within the structure of the project we identify: the objectives, justification, mission, vision and values, among other important aspects, as well as internal and external diagnostics company, and some strategies within the SWOT analysis.

Keywords: Marketing Plan; Aqua Agricultural and Production (search for similar items in EconPapers)
JEL-codes: J43 M1 M31 M37 (search for similar items in EconPapers)
Date: 2015
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