THE IMPORTANCE OF STRATEGIC PLANNING AS SYSTEM INNOVATION AND PERMANENCE OF MiPyMES, LA PLANEACION ESTRATEGICA EN LA INNOVACION Y PERMANENCIA DE LAS MIPYMES

Delia Arrieta Diaz, Ernesto Geovani Figueroa Gonzalez, Jose Enrique Luna Correa, Maria Azucena Rivera Santillan, Miguel Angel Melendez Guerrero and Jesus Guillermo Sotelo Asef

Revista Global de Negocios, 2015, vol. 3, issue 5, 1-14

Abstract: The objective of this research is to understand the importance of strategic planning in innovation and permanence by SMEs in the State of Durango, Mexico. Results show that SMEs’ innovation, especially innovation in products, services and business process, benefits from formal strategic planning. The benefits of planning are well documented academically, but evidence of its application in SMEs is scarce. The relevance of this study is that by orographic issues few studies are generated in the state of Durango. The results from this study may be useful for policymaker in developing economic policies to support companies. The overview of existing companies is displayed in the State of Durango in relation to variables such as strategic planning and innovation in products and services, business processes and management

Keywords: Strategic Planning; Innovation; Permanence; SMEs (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:3:y:2015:i:5:p:1-14

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