STRATEGIC ANALYSIS FOR DEVELOPMENT OF BRICK PRODUCERS IN SALTILLO CITY, COAHUILA, MEXICO, ANALISIS ESTRATEGICO PARA EL DESARROLLO DE LOS PRODUCTORES DE LADRILLO EN LA CIUDAD DE SALTILLO, COAHUILA, MEXICO

Baltazar Rodriguez Villanueva, Yolanda Mejia de Leon, Rosalva D. Vasquez Mireles and Natalia Rodriguez Ruiz

Revista Global de Negocios, 2015, vol. 3, issue 6, 113-124

Abstract: The manufacture of handmade bricks in Saltillo, Coahuila, has not modernized its processes and continues to pollute. In 15 years, 60% of producers have disappeared. The main objective of this research is to analyze factors that influence business management, to contribute to the design of public policies and strengthen decision-making. The survey instrument was applied to 74 owners. The research design was not experimental. The study is descriptive and transversal. The results show that 84% do not have basic services. 89% have no landline, however 88% have cell; 62% have no email; 95% do not use online banking and 100% have no website. Informality prevails, and 91% do not bill. The most pressing needs were found in formalization, business management, marketing, finance and production. If appropriate measures are not taken, this activity is not sustainable for the regional environment that involves constant degradation of ecosystems.

Keywords: Brick Producers; Administration; Management; Formalization & Environmental Factors (search for similar items in EconPapers)
JEL-codes: L25 L52 L53 L74 M11 N60 N66 O13 O17 O33 Q53 (search for similar items in EconPapers)
Date: 2015
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