EVALUATION OF VISITORS TO THE MAGICAL TOWN LORETO, EVALUATION OF VISITORS TO THE MAGICAL TOWN LORETO

Placido R. Cruz Chavez, Judith Juarez Mancilla, Gustavo R. Cruz Chavez and Jose I. Urciaga Garcia

Revista Global de Negocios, 2015, vol. 3, issue 6, 89-97

Abstract: For Decision-making in a tourist destination, the tourist´s opinion becomes relevant. It serves the entrepreneur to adjust the model and re-orientate public policies. The aim of this paper was to conduct a survey of those who visited Loreto, magical town, during 2014 second quarter. A modified CESTUR, Center for Studies of Tourism, methodology was applied to comply with ambiance differences so that we can identify opportunities and possible improvements

Keywords: Tourism; Development and Visitor (search for similar items in EconPapers)
JEL-codes: O11 O14 O44 O50 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:3:y:2015:i:6:p:89-97

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