USE OF DIGITAL SIGNALS AS A UNIVERSITY COMMUNITY SUPPORT, USO DE LA SENALIZACION DIGITAL COMO APOYO A UNA COMUNIDAD UNIVERSITARIA

Jose Manuel Valencia-Moreno, Javier Fermin Padilla Sanchez, Oscar Ricardo Osorio Cayetano, Rodolfo Alan Martinez Rodriguez and Sergio Ramses Razo Pelatos

Revista Global de Negocios, 2016, vol. 4, issue 4, 95-102

Abstract: This paper describes how to use digital signage as a means of audiovisual media to support students and teachers at a public university in substantive academic activities. A prototype is created in which content management is achieved through Media Droid. The deployment is strategically located in LED TVs which disseminate topics of interest are implemented as: academic mobility; social service; extension and binding; employment exchange; and school processes (registration, re-registration, schedules)

Keywords: Digital Signage; Media; Smart Ads (search for similar items in EconPapers)
JEL-codes: I23 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:4:y:2016:i:4:p:95-102

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