STRATETIGIC PLANNING EVALUATION OF SOME START-UP COMPANIES ON ALLENDE, NUEVO LEON, EVALUACION DE LA PLANEACION ESTRATEGICA DE LAS PYMES EN ALLENDE, NUEVO LEON

Karla Liliana Haro Zea and Karla Sarai Basurto Gutirrrez

Revista Global de Negocios, 2016, vol. 4, issue 5, 55-64

Abstract: This research evaluates Strategic Planning for Small and Medium Companies (SMCs) in Allende, Nuevo Le¨®n. This is cross-sectional research that involves descriptive testing. Forty three SMCs participated in the survey. These companies are located in a central area in Allende, Nuevo Leon and have not been opened for more than ten years and are not growing. The methods used focus on meaningful strategic actions that these companies should be utilizing. The twelve assessment criteria are: leadership, commitment, communication, cultural and strategic changes, business philosophy, objectives, internal and external analysis of the strategy, defining the strategies, defining the resources, performance management, and strategy implementation. The descriptive analysis revealed that the average company has "regular" results in its Strategic Planning approach. The three highest dimensions used were leadership, commitment and communication which reached a very strategic outcome. The dimensions not being utilized are internal and external analysis, resource allocation, implementation and performan cemanagement. The evaluation of SP is necessary for organizations to find areas that need improvement. It identifies what is not being done and also what lines of action can be taken. Strategic Planning should start bu questioning management expectations and assumptions, trigger a review of objectives and values, and stimulate creativity to generate alternatives and make evaluation criteria

Keywords: Strategic Planning; Evaluation; SMEs (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v4n5-2016/RGN-V4N5-2016-5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:4:y:2016:i:5:p:55-64

Access Statistics for this article

Revista Global de Negocios is currently edited by Terrance Jalbert

More articles in Revista Global de Negocios from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).