SOCIAL RESPONSIBILITY AND MARKETING: A CASE STUDY, RESPONSABILIDAD SOCIAL Y MARKETING: UN CASO DE ESTUDIO

Manuela Camacho Gómez

Revista Global de Negocios, 2016, vol. 4, issue 8, 105-114

Abstract: This article is descriptive. The objective was to identify marketing strategies used by a Socially Responsible Company (ESR) to communicate strategic information to stakeholders (GI). The article was prepared with secondary sources, using the technique of content analysis. The amount and depth of information is diverse and focused on the case presented. The manuscript is illustrative of Marketing and Social Responsibility.

Keywords: Social Responsibility; Relationship Marketing; Social Responsibility Enterprise (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:4:y:2016:i:8:p:105-114

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