DIVERGENCES IN COMPETITIVENESS IN TOURIST DESTINATIONS IN BAJA CALIFORNIA SUR, DIVERGENCIAS DE COMPETITIVIDAD EN DESTINOS TURÍSTICOS DE BAJA CALIFORNIA SU

Plácido R. Cruz Chávez, Gustavo R. Cruz Chávez, Judith Juárez Mancilla and José I. Urciaga García

Revista Global de Negocios, 2016, vol. 4, issue 8, 95-104

Abstract: Competitiveness is an important variable that keeps a place for an entity or over the competition. Evaluation and monitoring is needed to improve quality indicators and economic development. The tourism sector at the international and national level have developed methods of competitiveness that illustrate its application in the company, entities or countries. Mexico has achieved competitiveness by applying methodologies of the Technological Institute of Superior Studies of Monterrey, the Mexican Institute for Competitiveness and the Ministry of Tourism (SECTUR). The aim of this study was to apply a methodology that includes some dimensions of analysis proposed SECTUR to meet competitive challenges with a focus on destinations of Los Cabos, La Paz and Loreto for the period 2014. The results indicate divergences in competitiveness and existing productivity, which suggest areas of opportunity and improvement in the tourism sector of the State of Baja California Sur

Keywords: Tourism; Competitiveness and Visitor (search for similar items in EconPapers)
JEL-codes: O11 O14 O44 O50 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:4:y:2016:i:8:p:95-104

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