BOUTIQUE HOTELS USERS EXPERIENCE, EXPERIENCIA DE USUARIOS EN HOTELES BOUTIQUE

Driselda Patricia Sánchez Aguirre, Minerva Candelaria Maldonado Alcudia, Luis Domingo Martínez Vázquez and Verónica Salinas Villareal

Revista Global de Negocios, 2017, vol. 5, issue 1, 79-90

Abstract: The purpose of this research is to analyze the experience of tourists who were lodged in boutique hotels located at Querétaro México. We use a theorical, qualitaitve and transverse research with information retrieved from two specialized lodging online reviews websites: Tripadvisor and Booking, for the period between July 1st 2014 through July 1st 2015. The discussion revolves around Pine and Gilmore´s Theory of economy experience that considers four dimensions: entertainment, education, esthetic and escapism. It is linked with the Barney´s resources theory, where competitive advantage is linked with the resources generated in the enterprise´s interior. Our initial research proposal is that these resources are closely linked to the experience of the tourist. Data treatment and discourse analysis was conducted with the support of Atlas Ti software. We conclude that esthetic experience is the major presence in the tourist´s comments. It is highly linked to physical and equipment resources, of the hotels. Entertainment and education experiences present ample opportunities for development in the boutique lodging.

Keywords: Boutique Hotels; Resources and Capabilities Theory; Experience Economy (search for similar items in EconPapers)
JEL-codes: M19 M3 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:5:y:2017:i:1:p:79-90

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