REAL ESTATE AS A BUSINESS NICHE IN ENSENADA BAJA CALIFORNIA, MEXICO, LAS EMPRESAS DE BIENES RAICES COMO NICHO DE NEGOCIO EN ENSENADA, BAJA CALIFORNIA, MEXICO

Guadalupe Espinoza Guerrero and Maria de Lourdes Solis Tirado

Revista Global de Negocios, 2017, vol. 5, issue 2, 55-64

Abstract: Real estate activity is one of the major components in the economies of countries. This was the case with the United States in its 2008 economic crisis, which was considered a principal cause of mortgage credit problems. Most commonly, the largest investment a person makes is the purchase of a house. With this constituting the family legacy, a study of the residential sector is of great importance. In Baja California, especially the city of Ensenada, the sector of real estate agencies and market consulting regarding housing developments is considered a business niche. This is based on national and state economic data, as well as on different plans and policies for economic development for the state of Baja California and the city of Ensenada. Therefore, the establishment of real estate businesses is proposed as an attractive and promising business for possible investors

Keywords: Niche Business; Real Estate; Investment (search for similar items in EconPapers)
JEL-codes: M1 M10 (search for similar items in EconPapers)
Date: 2017
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