CHARACTERIZATION OF THE OF RED FRESH TOMATO VALUE CHAIN IN MEXICO, CARACTERIZACION DE LA CADENA DE VALOR DEL TOMATE ROJO FRESCO EN MEXICO

Maria Trinidad Alvarez Medina, Marco Alberto Núnez Ramirez and Teodoro Rafael Wendlandt

Revista Global de Negocios, 2017, vol. 5, issue 3, 45-58

Abstract: Agriculture is an important activity globally for its contribution to food production for human and livestock consumption. It is important to ensure quality at every stage of the process, from production to marketing, so that healthy products are provided and priced according to quality. Value Chain study becomes more important for its impact on the local economy. Therefore, it is important to study value chains considering the different participants in the chain links. The aim of this study was to perform the characterization of the Value Chain of fresh tomato in Mexico proposed by the National Council of Producers of Tomato NPO (Consejo Nacional de Productores de Tomate A.C.in Spanish). This was done through a documentary analysis that considers this product sector, as well as the identification and characterization of links involved in the production process and marketing. When the analysis of tomato Value Chains was completed, primary activities were identified, as well as support. In the link marketing a high dependence of intermediaries is required to get the product to the consumer

Keywords: Value Chain; Production and Marketing of Tomato (search for similar items in EconPapers)
JEL-codes: M11 Q10 Q13 (search for similar items in EconPapers)
Date: 2017
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