CONCEPTUAL MODEL FOR THE ALLOCATION OF SHELF SPACE IN SMALL AND MEDIUM ENTERPRISES, MODELO CONCEPTUAL PARA LA ASIGNACION DE ESPACIOS EN ANAQUEL A MIPYMES

Berenice Luna Ponce, Jose Luis Martinez Flores, Patricia Cano-Olivos and Alejandra Aldrette-Malacara

Revista Global de Negocios, 2017, vol. 5, issue 3, 85-97

Abstract: Merchandising refers to the organization at the selling point. It is part of the logistics of the retailer as it is included within the supply chain in the analysis of the product distribution and inventory management. Merchandising has been examined by several authors for the generation of different models for solving problems in shelf space allocation and to define and evaluate the variables that affect the profitability of shelf space from retailers. This methodology highlights three main variables: the distribution of the surface, the frequency of purchase and cost of shelf space. Each variable is related to the other through space available for product allocation. This component defines a relationship between the value of the products and the space allocated. This research develops a model to identify the variables and their relationship to determine the amount of product that should be assigned

Keywords: Merchandising; Display; SMEs (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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