PERCEPTION OF TOURIST ON THE IMAGE OF ISLA MUJERES, QUINTANA ROO, AS A MAGIC TOWN, LA PERCEPCION DEL TURISTA SOBRE LA IMAGEN DE ISLA MUJERES, QUINTANA ROO, COMO PUEBLO MAGICO

Lucila Zarraga Cano, Rosiluz Ceballos Povedano and Abelardo Castillo Galeana

Revista Global de Negocios, 2017, vol. 5, issue 4, 1-12

Abstract: In 2016 Isla Mujeres municipality, located in the state of Quintana Roo in the Mexican Caribbean, the Magic Town Certificate by the Ministry of Tourism. A Magic Town certificate is awarded to places that preserve and display tradition, beauty and culture through symbolic attributes, legends and history. The objective of this research is to determine, based on tourism’ perception, which attributes makes Isla Mujeres a Magic Town. The study follows a multivariate technique. Results are expected to serve for decision-making strategies that promote the search and permanence of Isla Mujeres as Magic Town, distinguishing itself from the other Caribbean destinations in Mexico

Keywords: Magic Town; Tourism; Isla Mujeres; Tradition and Culture (search for similar items in EconPapers)
JEL-codes: M3 M30 (search for similar items in EconPapers)
Date: 2017
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