INNOVATION IN SHOPPING CENTERS AND ITS IMPACT ON REGIONAL DEVELOPMENT, LA INNOVACION EN LOS CENTROS COMERCIALES Y SU IMPACTO EN EL DESARROLLO REGIONAL

Jose Julio Carpio Mendoza

Revista Global de Negocios, 2017, vol. 5, issue 8, 51-61

Abstract: The shopping center has been a broad subject of study for researchers. A center allows the interaction between consumers and sellers in a family experience. Visitors share social and family relationships and generate conditions that unleash regional development. The purpose of this article is to analyze the shopping center as a product and center of attraction. It generates an environment and atmosphere that allows promotion of regional development. For this purpose, we analyze antecedents and origins, as well as its typology. Subsequently the product theories and three levels of product (essential, real and increased) are studied. As a final reflection the elements that can form the fourth level of the product are proposed, complementing the product theory

Keywords: Shopping Center; Clusters; Innovation; Regional Development; Mexico (search for similar items in EconPapers)
JEL-codes: L1 L10 L2 L20 L81 M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:5:y:2017:i:8:p:51-61

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