AN EXAMINATION OF SECOND LIFE USERS OF HISPANIC SPEECH THROUGH A VALUES AND LIFESTYLE PSYCHOGRAPHIC STUDY, ACERCAMIENTO A LOS USUARIOS DE SECOND LIFE DE HABLA HISPANA A TRAVES DE UN ESTUDIO PSICOGRAFICO DE TIPO VALUES AND LIFESTYLE (VALS)

Lorena Mariano Gutierrez, Hector Hugo Perez Villarreal, Judith Cavazos Arroyo and Maria del Rocío Gpe. Morales Salgado

Revista Global de Negocios, 2018, vol. 6, issue 1, 67-75

Abstract: It is important to understand the profile of consumers. Second Life is a virtual platform that offers a global and emerging market. This platform has been exploited by few companies due to a lack of information about active users. This research sought to analyze the users of this platform, through an exploratory research of type Values and Lifestyle. The results showed that the main Hispanic users are innovative and experimenters. They are motivated by self-expression and the search for new channels

Keywords: Segmentation; Second Life; VALS (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:6:y:2018:i:1:p:67-75

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