STUDY OF DIGITAL GAP IN PUERTO RICO BUSINESS SECTOR ESTUDIO DE BRECHA DIGITAL EN EL SECTOR EMPRESARIAL DE PUERTO RICO

Antonio L. Llorens Gomez

Revista Global de Negocios, 2018, vol. 6, issue 2, 11-23

Abstract: Information, communication technologies and the Internet have been transforming the way people work and do business. These technologies give companies the opportunities to gain instant access to international markets as well as improving performance in their domestic markets (Whitely, 2000). The recently emerging Internet services allows adoption of straightforward and cost-effective technologies straightforward that apply particularly to small businesses. These technologies transform their business model and enhance their competitiveness. However, research related to the subject confirms the small business sector is not adopting web technologies despite their potential benefits. The digital divide is the phenomenon of individuals or groups that differ from each other in the way they access or use information and communications technologies. Recently, most research about the digital divide in business context acknowledges that the small business sector presents has limited adoption of technologies. This research considers a more optimistic premise, where information and communication technologies and the Internet are key tools to boost small business development. The research is a descriptive study of digital divide indicators for the Puerto Rico business sector, complemented by a qualitative assessment and analysis of e-business service providers. Both study outcomes were guidelines for the theoretical technology adoption model proposed as a potential contribution to reducing the business digital divide

Keywords: Digital Divide; E-Business; Technology Adoption; Small Business; Innovation; Information Technology (search for similar items in EconPapers)
JEL-codes: M0 M1 O3 (search for similar items in EconPapers)
Date: 2018
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