EFFECT OF E-COMMERCE IN TRADITIONAL COMPANIES OF THE COMMERCIAL SECTOR IN COLOMBIA EFECTO DEL COMERCIO ELECTRONICO EN EMPRESAS TRADICIONALES DEL SECTOR COMERCIAL EN COLOMBIA

Juan David Corrales Lievano and Richard de Jesus Gil Herrera

Revista Global de Negocios, 2018, vol. 6, issue 2, 41-50

Abstract: E-commerce has gained importance in the business world. Sales made in this fashion have grown exponentially in recent years. More companies are using it as a commercial strategy, since this means favorable results for their income. Its use have created new opportunities for consumers and organizations, creating new ways of doing business. In Colombia, traditional commercial enterprises have gradually increased the use of these technologies in conjunction with their implicit marketing strategy which, although growing, is comparatively sparse compared to South American countries. For this reason, we studied electronic commerce represented in total sales made. We examine the effect of e-commerce on organizational growth. For this purpose, a longitudinal panel was made for the years 2012, 2013 and 2014. We examine 451 companies and their evolution was observed to determine the influence of e-commerce on organizational growth as measured by total sales, operating profit, total average of hired staff and total assets at the end of each period. This analysis was made comparatively for small, medium and large companies. Results show that firm that use e-commerce as a commercial strategy, grow to a greater extent

Keywords: E-Commerce; Commercial Enterprises; Business Growth; Growth Indicators (search for similar items in EconPapers)
JEL-codes: L81 M15 (search for similar items in EconPapers)
Date: 2018
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