NEEDS TO IMPROVE THE QUALITY OF MICRO AND SMALL COMPANIES THE TOURIST ZONE IN ENSENADA, BAJA CALIFORNIA DETECCION DE NECESIDADES PARA MEJORAR LA CALIDAD DE LAS MICRO Y PEQUENAS EMPRESAS DE UNA ZONA CARACTERIZADA COMO TURISTICA EN ENSENADA, BAJA CALIFORNIA

Jose de Jesus Moreno Neri, Maria del Mar Obregon Angulo and Santiago Alejandro Arellano Zepeda

Revista Global de Negocios, 2018, vol. 6, issue 6, 87-96

Abstract: This work identifies needs of tourism businesses of Ensenada, Baja California. We identify actions that support new creation and actions for firms with problems. Businesses examined are located on the first street of Lopez Mateos. A mixed methodology is proposed to owners and managers of the establishments and representatives of the organizations that support them. The objective is to gather information about needs that serve as a basis to increase their business quality. One issue the sector faces is a decrease of visitors, caused by levels of insecurity. Creating a solution requires participation of the three levels of government. Employers must develop strategic plans, market studies and improve customer service

Keywords: Business Needs; Permanency Actions; Visitor Decrease and Insecurity (search for similar items in EconPapers)
JEL-codes: A10 M21 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:6:y:2018:i:6:p:87-96

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