ARA STORES IMPACT ON RETAIL MARKETS: EVIDENCE FROM CARTAGENA, COLOMBIA TIENDAS ARA IMPACTO EN EL MERCADO DEL RETAIL: CASO CARTAGENA DE INDIAS, COLOMBIA

Emperatriz Londono Aldana and Maria Eugenia Navas Rios

Revista Global de Negocios, 2018, vol. 6, issue 7, 1-13

Abstract: The market for products of great consumption occurs in chains of supermarkets, self-service stores and neighborhood stores. ARA stores recently entered the City of Cartagena impacting both consumers and competitors. This research examines this new format and its effect on consumers. Consumers find similar benefits to those offered in supermarkets and neighborhood stores in these establishments. Competitors have been encouraged to redesign their strategies for the retention of its captive market. A structured poll was applied to 260 housewives and interviews to 30 shopkeepers and 5 supermarket managers. Data was processed with Dyane 4 software. A univariate and bivariate analysis was carried out with application of the Snedecor F test to establish significant differences. A factorial analysis of correspondences was also applied

Keywords: Commercial Format; Superstores; Target Market; Local Shops (search for similar items in EconPapers)
JEL-codes: M20 M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:rgnego:v:6:y:2018:i:7:p:1-13

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