MARKETING TO INCENTIVIZE SALES OF A SMALL TRADING COMPANY IN ALMOLOYA DE JUAREZ MEXICO MARKETING PARA INCENTIVAR LAS VENTAS DE UNA PEQUENA EMPRESA COMERCIALIZADORA EN ALMOLOYA DE JUAREZ, MEXICO

Elizabeth Adriana Santamaria Mendoza and Elias Eduardo Gutierrez Alva

Revista Global de Negocios, 2018, vol. 6, issue 7, 53-65

Abstract: The company Comercializadora sells products of first necessity. The firm is located in Almoloya de Juárez. The firm wishes to increase the sales of its products, with a marketing plan. Economic variables that affect consumption are inflation and purchasing power. A market study was carried out to identify consumer perceptions. We derive marketing strategies to be implemented using different approaches such as price, distribution, pressure, promotion and product

Keywords: Strategies; Marketing; Sales (search for similar items in EconPapers)
JEL-codes: D21 L81 M31 (search for similar items in EconPapers)
Date: 2018
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