FINANCIAL VIABILITY OF SUSTAINABLE ADOBES FROM WASTE WITHIN THE MEZCAL INDUSTRY. THE CASE OF EL REY DE MATATLAN IN OAXACA, MEXICO ADOBES SUSTENTABLES A PARTIR DE LOS DESECHOS DE LA PRODUCCION DE MEZCAL

Pedro Santiago-Mateo, Rosa Maria Velazquez-Sanchez, Jesus Gomez-Velazquez and Abel Ramos Flores

Revista Global de Negocios, 2021, vol. 9, issue 1, 45-59

Abstract: The recognition of Mezcal at the international level for being one of the best liquors in the world and for its particular artisanal production has generated an increase in its demand. We observed the proliferation of companies that make Mezcal, either with the artisanal process (92%), ancestral (1%), or industrial (7%). This has led to its production of more than 7 million liters and will continue to increase. Artisanal production is characterized by being family-owned that do not have the financial studies to be able to prevent all kinds of future events, which causes business to be vulnerable to national or international economic crises and that investors take advantage of their low resources to have a high-profit sharing. The growth in the production of mezcal has caused an increase in the generation of organic solid waste, called bagasse. The bagasse is normally burned in the open air or deposited which causes contamination. Bagasse is not being used to make products or crafts with these resistant fibers. The mezcal that is made in the state of Oaxaca, the most recognized nationally and internationally producer. The region of the central valley of Oaxaca has the largest number of mezcal companies that generate bagasse. There is also an increase in demand for adobe for the construction of new houses, hotels and/or for the restoration of buildings in the historic center. In this research, a five-year cost-benefit analysis was carried out in the manufacturing of adobe using bagasse from“El Rey de Matatlán†a family-owned company. First, the properties of bagasse fibers and their resistance were technically analyzed. Second, a cost-benefit evaluation methodology was used. The production of adobe with bagasse was analyzed as a sustainable construction material, to generate a new offering in the Mezcal industry and will allow artisanal producer, take advantage of the opportunity cost on this new use of bagasse. In the results, we show the technical, economic, and financial viability, as well as the benefit to the environment.

Keywords: Financial Viability; Organic Solid Waste; Sustainable Construction (search for similar items in EconPapers)
JEL-codes: Q12 Q52 Q56 (search for similar items in EconPapers)
Date: 2021
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