TRIPADVISOR: A PLATFORM THAT ALLOWS TO EXPLORE EXPERIENCES AND OPINIONS OF TRAVELERS FROM THE CITY OF SALTILLO, COAHUILA, MEXICO TRIPADVISOR PLATAFORMA QUE PERMITE EXPLORAR EXPERIENCIAS Y OPINIONES DE VIAJEROS DE LA CIUDAD DE SALTILLO, COAHUILA MEXICO

Alicia Hernandez Bonilla, Juana Maria Saucedo Soto, Maria de la Luz Rodriguez Garza, Bernardo Amezcua Nunez, Alicia de la Pena de Leon and Ailed Samira Bustillos Quezada

Revista Internacional Administracion & Finanzas, 2017, vol. 10, issue 2, 67-77

Abstract: People are in constant movement and lifestyles have been transformed by technology. Evaluating services and decision making are different now due to social networks and the internet. TripAdvisor is a platform for travelers that shares experiences and opinions around the globe. The use of this platform has been adopted in different sectors and the touristic sector has most beneficiated. This research defines if the platform of TripAdvisor has influence in young travelers in Saltillo City when planning their trips. The sample included 384 people from millennial generation (they spend most of their time on the internet) with 95% confidence level and a 5% margin of error. The results indicate no difference between men and women nor in the age range when grading different services of the platform. The only variable that has influence is income. Results from this research showed that 99% of the young travelers from Saltillo search the internet for trips and more than three quarters of these travelers stated that they used TripAdvisor

Keywords: Tourism; Internet; Decision Making; Tripadvisor Platform (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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