FOOT-TRAFFIC ANALYSIS: EVIDENCE FROM A MALL IN MEXICO ANALISIS DEL TRAFICO DENTRO DE UN CENTRO COMERCIAL

Erika Granillo Martinez, Rogelio Gonzalez Velazquez, Maria Beatriz Bernabe Loranca and Jose Luis Martinez Flores

Revista Internacional Administracion & Finanzas, 2017, vol. 10, issue 4, 71-79

Abstract: This paper models the assignment of locals to facilities in a system of traffic where the arrival rate of customers, the arrival rate of customers to a specific location, and the rate of address from a location to another are stochastic. Modeling is done by means of the quadratic assignment problem, which is a classic problem of combinatorial optimization. The traffic system can be represented by a system of queues. It aims to optimize traffic, finding the most efficient allocation of locals to facilities. It is presented as an application case of a mall with 42 premises

Keywords: QAP; Foot Traffic; Allocation; Location (search for similar items in EconPapers)
JEL-codes: C6 (search for similar items in EconPapers)
Date: 2017
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