ALTRUISTIC AND PARTICIPATIVE PROFILES OF MEXICAN MILLENNIALS IN DIFFICULT TIMES ALTRUISTA Y PARTICIPATIVO: PERFIL DEL MILLENNIAL MEXICANO EN TIEMPOS DIFICILES

Alicia De la Pena De Leon, Juan Bernardo Amezcua Nunez, Juana Maria Saucedo Soto, Alicia Hernandez Bonilla and Mara Patricia Sauceda Prado

Revista Internacional Administracion & Finanzas, 2018, vol. 11, issue 2, 1-12

Abstract: The economic power of the Millennials, as well as their growing participation in social networks to express their opinion on very varied topics, has made them important actors in activities of civil society organizations (CSO). Previous studies indicate that Mexicans consider themselves to be supportive and participatory. However, few studies describe the philanthropic actions of the integrated Mellennial generation. To study the altruistic behavior of young people, we conducted quantitative research in Northern Mexico. Based on the findings, we identified four factors that define their behavior: love for nature, search for well-being, digital behavior and social capital. By using these four attributes, Millennials can be segmented to provide charities with tools that allow them to communicate with potential donors efficiently. Charities can build medium and long-term relationships that will help them achieve their fundraising goals

Keywords: Altruism; Communication Strategies; Donations; Donor Profile; Millennial (search for similar items in EconPapers)
JEL-codes: C83 D64 I30 L31 M31 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v11n2-2018/RIAF-V11N2-2018-1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:11:y:2018:i:2:p:1-12

Access Statistics for this article

Revista Internacional Administracion & Finanzas is currently edited by Terrance Jalbert

More articles in Revista Internacional Administracion & Finanzas from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).