CAUSALITY BETWEEN STRATEGIC ADMINISTRATION AND CUSTOMER`S SERVICE IN THE GARMENT INDUSTRY IN PUEBLA, MEXICO LA CAUSALIDAD ENTRE LA ADMINISTRACION ESTRATEGICA Y EL SERVICIO AL CLIENTE EN LA INDUSTRIA DEL VESTIDO DE PUEBLA, MEXICO

Mario Antonio Burguete Garcia, Ramon Sebastian Acle Mena, Yazmin Hernandez Chavez and Gerardo Hernandez Chavez

Revista Internacional Administracion & Finanzas, 2018, vol. 11, issue 2, 25-39

Abstract: The objective of this investigation is to demonstrate the relationship between the strategic administration and customer service in micro, small and medium sized enterprises in the garment industry Puebla, Mexico. This research provides theoretical knowledge that supports the theory that customer service is a competitiveness issue for enterprises. The results presented correspond to quantitative research, leading to the application of a model to determine the relationship between strategic administration and customer service. Customer service and strategic administration concepts were applied using a practical approach in the garment industry. The research concludes there exists a strong positive relationship between strategic administration and customer service in the garment industry in the municipality of Puebla

Keywords: Customer`s Service; Strategic Administration; Garment Industry (search for similar items in EconPapers)
JEL-codes: L67 M10 M31 (search for similar items in EconPapers)
Date: 2018
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