BABY BOOMERS: A BRIGDE GENERATION BABY BOOMERS UNA GENERACION PUENTE

Juana Maria Saucedo Soto, Alicia Hernandez Bonilla, Alicia de la Pena de Leon, Bernardo Amezcua Nunez and Guiselle Paola Lopez Gonzalez

Revista Internacional Administracion & Finanzas, 2018, vol. 11, issue 3, 47-56

Abstract: The Baby Boomer generation include people born between 1946 and 1964. Baby boomers were witnesses to radical social, musical and political changes. Baby Boomers were the bridge between rigid or conservative ideas and a young spirit. This is due to the wide range of ages the generation has. The objective of this research is to identify characteristics and habits from the Baby Boomer generation. The subject of study is 89,456 people with a sample of 175. Results show that women are care more for their health, they care about the wealth of their families and are interested in giving support to their community. Jonesers, who are the youngest category of Baby Boomers, are worried about their finances and about preserving a good standard of living

Keywords: Baby Boomers; Generation; Habits/Customs (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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