ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN CONVENIENCE STORES FROM A CONSUMER PERCEPTION ANALISIS DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN TIENDAS DE CONVENIENCIA DESDE LA PERCEPCION DE LOS CONSUMIDORES

Zochitl Araiza Garza, Nidia Hernandez Castro and Virginia Hernandez Mijares

Revista Internacional Administracion & Finanzas, 2018, vol. 11, issue 4, 1-10

Abstract: Corporate Social Responsibility (CSR) is currently being incorporated into company strategic management plans. It is important to identify perceptions of consumers regarding this topic. This study analyzes consumer perception of a chain of convenience stores regarding CSR. We consider four dimensions: economic, legal, ethical and philanthropic. The methodology used is empirical, quantitative and transversal. It consists of the application of a structured questionnaire to 194 consumers of stores located in Monclova and Frontera, Coahuila. Information collected was analyzed using t tests for related samples. The results show that consumers support CSR and they value the philanthropic dimension most

Keywords: Corporate Social Responsibility; Consumers´ Perception; Convenience Store (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2018
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