THE INNOVATION AND ITS INFLUENCE ON CUSTOMER SERVICE IN THE GARMENT INDUSTRY OF PUEBLA, MEXICO LA INNOVACION Y SU INFLUENCIA EN EL SERVICIO AL CLIENTE EN LA INDUSTRIA DEL VESTIDO DE PUEBLA, MEXICO

Mario Antonio Burguete Garcia, Enrique Dario Romero y Cejudo, Ramon Sebastian Acle Mena and Norma Angelica Santiesteban Lopez

Revista Internacional Administracion & Finanzas, 2018, vol. 11, issue 4, 21-37

Abstract: The objective of this research is to prove there is a relationship between Innovation and Customer Service at the Garment Industry Micro, Small, and Medium Enterprises at the Municipality of Puebla, Mexico. This paper provides theoretical knowledge to support the theory that Customer Service is an issue for the Enterprises Competitiveness. The results achieved belong to a quantitative research, leading to the application of a model in order to determine the relationship between Innovation and Customer Service of the Enterprises. The concepts of Customer Service and Innovation were approached practically in the Garment Industry. Finally, the research proves there exists a relationship and an average positive influence between the Innovation variable and the Customer Service variable in the Garment Industry at the Municipality of Puebla

Keywords: Customer`s Service; Innovation; Garment Industry (search for similar items in EconPapers)
JEL-codes: L67 M10 M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:11:y:2018:i:4:p:21-37

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