IMPULSE OF STRATEGIC PLANNING IN MARKETING PROCESSES OF THE MANUFACTURING INDUSTRY OF PUEBLA, MEXICO EL IMPULSO DE LA PLANEACION ESTRATEGICA EN EL PROCESO DE MARKETING DE LA INDUSTRIA MANUFACTURERA DE PUEBLA, MEXICO

Mario Antonio Burguete Garcia, Enrique Dario Romero y Cejudo, Ramon Sebastian Acle Mena and Maria Luisa Valverde Sierra

Revista Internacional Administracion & Finanzas, 2019, vol. 12, issue 1, 1-19

Abstract: This research paper studies the connection between strategic planning and marketing processes for manufacturing enterprises in the Municipality of Puebla, Mexico. The study uses a quantitative methodology to analyze how strategic planning influences enterprises marketing process. This research demonstrates how marketing process is an issue for the enterprise’s productivity. The result concludes there is a large positive relationship between strategic planning and marketing processes for Manufacturing Industry in the Municipality of Puebla

Keywords: Marketing Process; Strategic Planning and Manufacturing Industry (search for similar items in EconPapers)
JEL-codes: L60 M10 M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:12:y:2019:i:1:p:1-19

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