STRATEGIC RESOURCE IDENTIFICATION AIMED AT SUSTAINING FAMILY BUSINESS IN BOGOTA A SIMULATION OF THE SUBJECT´S SOCIAL AND BUSINESS BEHAVIOR LA IDENTIFICACION DE RECURSOS ESTRATEGICOS ORIENTADOS AL SOSTENIMIENTO DE LA EMPRESA FAMILIAR EN BOGOTA UNA SIMULACION DEL COMPORTAMIENTO SOCIAL Y EMPRESARIAL DEL SUJETO

Santiago Garcia Carvajal

Revista Internacional Administracion & Finanzas, 2019, vol. 12, issue 2, 1-22

Abstract: Family businesses face complex scenarios and the need to balance entrepreneurial and social tensions. The businesses face issues related to conservation of business assets vs the transcendence of family roots and balancing between family net worth vs company net worth. Firms need to educate new leaders for the organization´s future challenges. Future leaders might be those related to the family or employees form outside family bond. This study investigates social behavior of the entrepreneur and their relationships of trust and closeness with constituents of the company. We also examine their strategic priorities throughout the business life cycle to identify strategic resources such as technological capital, social capital and human capital that leads to sustainability of the company.

Keywords: Entrepreneurial Culture; Artificial Intelligence and Marketing (search for similar items in EconPapers)
JEL-codes: M13 M14 (search for similar items in EconPapers)
Date: 2019
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