INNOVATION AND ORGANIZATIONAL PERFORMANCE IN THE AUTOMOTIVE INDUSTRY OF PUEBLA, MEXICO INNOVACION Y DESEMPENO ORGANIZACIONAL EN LA INDUSTRIA AUTOMOTRIZ DE PUEBLA, MÉXIC

Rafaela Martinez Mendez, Maria Antonieta Monserrat Vera Munoz and Jose Gerardo Serafin Vera Munoz

Revista Internacional Administracion & Finanzas, 2019, vol. 12, issue 2, 67-78

Abstract: Innovation within companies has become a strategic challenge because as competitive pressure increases and the market becomes more demanding, companies must continually adjust their internal processes. They must adopt new technologies to improve existing products and processes, commercial systems or the creation of new goods and services. This research aims to analyze innovation and its relationship with organizational performance in automotive companies located in Puebla, Mexico. The central question is: What is the relationship of innovation with the organizational performance in the automotive companies located in Puebla Mexico? This research is of a correlational quantitative type in which the variable innovation and the variable performance were measured. We applied a Likert scale questionnaire, to 22 companies in the automotive industry. Results show a 0.767 correlation between organizational performance and organizational innovation

Keywords: Organizational Innovation; Organizational Performance; Automotive Industry (search for similar items in EconPapers)
JEL-codes: L6 L62 M1 M19 O32 (search for similar items in EconPapers)
Date: 2019
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