IMPACT OF TRUST ON THE PLATFORM AND ON THE HOST IN THE AIRBNB ACCOMMODATION RENTAL MARKET EL IMPACTO DE LA CONFIANZA EN LA PLATAFORMA Y EN EL ANFITRION EN LA RENTA DE ALOJAMIENTO EN AIRBNB

Alicia De la Pena De Leon, Juan Bernardo Amezcua Nunez, Juana Maria Saucedo Soto and Ivone Carolina Gonzalez Gaona

Revista Internacional Administracion & Finanzas, 2020, vol. 13, issue 1, 51-62

Abstract: Consumers are increasingly choosing to purchase services offered within a collaborative economy. Instead of using their own car, they prefer to travel in Uber or Cabify. They leave their pet in the care of Dog Hero, while they travel around the world and stay at AirBnB. To know the motivations of Mexican travelers when choosing to stay with an AirBnb host, a study was conducted with 330 adults. The findings indicate that the intention to rent lodging in this platform is affected by the perception of security of using an internet site to rent accommodations, as well as the level of confidence that the user has in the platform and host. A growing number of entrepreneurs choose to offer services and products on digital platforms. Our findings will allow them to identify areas of opportunity to improve relationships with potential clients

Keywords: Trust; Sharing Economy; Touristic Services; Online Platforms (search for similar items in EconPapers)
JEL-codes: C83 C99 D83 L81 M31 M37 (search for similar items in EconPapers)
Date: 2020
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