INFORMATION AND COMMUNICATION TECHNOLOGIES AS A COMPETITIVE ADVANTAGE IN THE HOTEL SECTOR IN THE STATE OF MORELOS INFLUENCIA DE LAS TECNOLOGIAS DE LA INFORMACION Y COMUNICACION COMO VENTAJA COMPETITIVA EN EL SECTOR HOTELERO DEL ESTADO DE MORELOS

Yadira Toledo Navarro, Aaron Martinez Garcia and Miguel Angel Ruiz Jaimes

Revista Internacional Administracion & Finanzas, 2022, vol. 15, issue 1, 71-80

Abstract: Information and Communication Technologies (ICT) in companies play a very important role in today's world; They contribute to improving the processes in the organization to achieve a competitive advantage in them. This research aims to identify the influence of Information and Communication Technologies as a competitive advantage in hotels in the municipalities of Cuernavaca, Tepoztlán and Jiutepec in the state of Morelos. The sample was calculated with 95% confidence and the measurement instrument was applied to 72 hotels with integrated services and without integrated services. For data processing, a statistical program was used. The results indicate that ICTs are part of the tools that incorporate the economic units of the sector studied; These hotels have equipment, software and networks to offer good service and attention to guests. Likewise, electronic commerce, the website and social networks are part of the strategies used as a strategy in satisfying customer needs. Finally, hotels that have equipment and incorporate technological tools into their processes have better internal and external communication, simplify management processes and satisfy customer needs.

Keywords: Information and Communication Technologies; Electronic Commerce; Competitive Advantage; Hotels (search for similar items in EconPapers)
JEL-codes: M15 O14 Z31 (search for similar items in EconPapers)
Date: 2022
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