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OFERTA Y COMPETITIVIDAD TURISTICA DEL POBLADO DE POPOTLA Y SU IMPACTO EN EL DESARROLLO LOCAL

Omaira Cecilia Martinez Moreno, Jose Gabriel Ruiz Andrade and Maria Guadalupe Velazquez Romero

Revista Internacional Administracion & Finanzas, 2010, vol. 3, issue 2, 91-102

Abstract: Mexico enjoys a strong tourism industry, which contributes significantly to the nation’s economic development. The diversity of its natural and cultural resources appeals to a wide range of visitors. Some areas in Mexico are more developed than others. In this study, Popotla, Rosarito is analyzed to determine its potential as a sustainable tourism destination. The Secretary of Tourism (SECTUR) methodology is used to conduct the study. The results suggest that Popotla has the potential to become a competing tourist destination. The study also suggests that infrastructure and use of resources need improvement in order to develop Popotla as a tourist destination. Suggestions and recommendations for future research are provided

Keywords: tourism; economic development; government policy; Popotla (search for similar items in EconPapers)
JEL-codes: M31 M38 O18 (search for similar items in EconPapers)
Date: 2010
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