LAS COMPETENCIAS DE LOS GUIAS DE TURISTAS COMO VENTAJA COMPETITIVA EN EL SECTOR TURISTA: CASO CANCUN QUINTANA ROO

Lucila Zarraga Cano, Enrique Corona Sandoval and Victor Manuel Molina Morejon

Revista Internacional Administracion & Finanzas, 2010, vol. 3, issue 3, 11-24

Abstract: This paper provides a description of the work skills that tour guides require to better perform their duties. Tour guides are a key part of the tourism destination experience. The objective of this research is to analyze the skills most valued by tour operators in hiring the services of a tourist guide. Statistical methods are used to analyze the data. The discussion identifies generic and specific skills that enable the guide to more effectively carry out their work.

Keywords: tourist guide; knowledge; attitude; skills; tourism destination (search for similar items in EconPapers)
JEL-codes: M1 M10 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v3n3-2010/RIAF-V3N3-2010-2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:3:y:2010:i:3:p:11-24

Access Statistics for this article

Revista Internacional Administracion & Finanzas is currently edited by Terrance Jalbert

More articles in Revista Internacional Administracion & Finanzas from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).