MANAGERIAL STRATEGIES AND INFORMATION TECHNOLOGY IN COAHUILA'S SMALL AND MEDIUM ENTERPRISES, ESTRATEGIAS DE DIRECCION Y TECNOLOGIAS DE INFORMACION EN PEQUENAS Y MEDIANAS EMPRESAS DE COAHUILA

Elvira Velarde Lopez, Zochitl Araiza Garza, Nidia Hernandez Castro and Lluvia Tobias Sierra

Revista Internacional Administracion & Finanzas, 2011, vol. 4, issue 1, 19-30

Abstract: The objective of this research is to analyze the relationship between strategies adopted by business people when managing their companies. Of interest in this study is how enterprises adapt to the environment and what communication and information technologies (CIT´s) they use as a competitive factor. A structured questionnaire was applied to 137 small enterprises (SME's) from the central region of The State of Coahuila. The data was processed using the statistical software SPSS. The statistical test Cross Tabs shows that the coefficient of contingency is not significant at a 95% level of confidence. Therefore, it is not possible to assure that there is a relation between the type of strategy adopted by businesspeople in the process of adapting to the environment and the use of the CIT´s in the SME’s.

Keywords: SMEs; strategies of management; CIT´s (search for similar items in EconPapers)
JEL-codes: L10 M10 M15 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v4n1-2011/RIAF-V4N1-2011-2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:4:y:2011:i:1:p:19-30

Access Statistics for this article

Revista Internacional Administracion & Finanzas is currently edited by Terrance Jalbert

More articles in Revista Internacional Administracion & Finanzas from The Institute for Business and Finance Research
Bibliographic data for series maintained by Mercedes Jalbert ( this e-mail address is bad, please contact ).