DESIGNING A STRATEGIC PLANNING TOOL APPLYING ARTIFICIAL NEURAL NETWORK THEORY, DISENO DE UNA HERRAMIENTA DE PLANIFICACION ESTRATEGICA APLICANDO TEORIA DE REDES NEURONALES ARTIFICIALES

Aracely Madrid, Adrian Chaparro, Raime Bustos and Antonio Rios

Revista Internacional Administracion & Finanzas, 2011, vol. 4, issue 4, 31-44

Abstract: In this study, a model for strategic planning based on artificial neural networks is presented. This proposed artificial neural network model goes beyond projections and statistical analysis. Based, on an algorithm, the proposed model offers strategy optimization and assists management in building a competitive advantage. The presented model is flexible, adaptive, fault tolerant, robust, and has learning capability.

Keywords: Strategic planning; DSS; artificial neural networks (search for similar items in EconPapers)
JEL-codes: C45 M10 M15 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:4:y:2011:i:4:p:31-44

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