EXPERIENCE QUALITY MANAGEMENT (EQM): MANAGING QUALITY EXPERIENCES WITH CO-CREATION OF VALUE IN THE AUTOMOBILE MANUFACTURING INDUSTRY, IN CIUDAD JUAREZ, CHIHUAHUA,EXPERIENCE QUALITY MANAGEMENT (EQM): LA ADMINISTRACION DE EXPERIENCIAS DE CALIDAD CON LA CO-CREACIÓN DE VALOR EN LA INDUSTRIA MANUFACTURERA AUTOMOTRIZ, EN CIUDAD JUAREZ, CHIHUAHUA

Francisco Bribiescas Silva, Ignacio Francisco Romero Magana and Francisco Manuel Solorzano Chavira

Revista Internacional Administracion & Finanzas, 2012, vol. 5, issue 1, 65-92

Abstract: In this paper, we analyze a group of Ciudad Juarez automobile manufacturing businesses. These businesses have Experience Quality Management (EQM) in place but experience low efficiency operating results, lack of reporting on defects and causes. We provide a new strategy that incorporates co-creation of value not only in the product chain, but also of consumer experiences. We provide a process to evaluate the effects of competitive position within the industrial sector. We also provide a system of revision and update according to technological advances a systems that constantly look for the next best practices.

Keywords: Experiences in Quality Management; Value Co-creation (search for similar items in EconPapers)
JEL-codes: M11 N66 (search for similar items in EconPapers)
Date: 2012
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