A MODEL PROPOSAL TO IMPROVE COMPETITIVENESS OF TOURIST GUIDE SERVICES IN THE CITY OF CANCUN, Q. ROO, PROPUESTA DE UN MODELO PARA MEJORAR LA COMPETITIVIDAD EN EL SERVICIO DE LOS GUIAS DE TURISTAS EN LA CIUDAD DE CANCUN, Q. ROO

Lucila Zarraga Cano, Victor Manuel Molina Morejon, Jose Gabriel Ruiz Andrade and Enrique Corona Sandoval

Revista Internacional Administracion & Finanzas, 2012, vol. 5, issue 2, 101-112

Abstract: This study presents a model to standardize service quality control for tour guides in Cancun, Mexico. The model seeks to assists tour guides and tourism providers in assessing service quality and to improve performance and subsequently revenue and repeat customers.

Keywords: Tourism; quality; competitiveness; service; revenue (search for similar items in EconPapers)
JEL-codes: M1 M10 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:riafin:v:5:y:2012:i:2:p:101-112

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