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COMMUNITY OUTREACH AND SOCIAL RESPONSIBILITY PROGRAM AS A TEACHING TOOL IN HIGHER EDUCATION,PROYECTOS DE VINCULACION ESCUELA-EMPRESA COMO ESTRATEGIA DE APOYO EN LA CALIDAD DEL PROCESO ENSENANZA APRENDIZAJE DE LA EDUCACION SUPERIOR

Velia Veronica Ferreiro Martinez, Janette Brito Laredo, Adriana Isabel Garambullo and Carolina Martinez Lopez

Revista Internacional Administracion & Finanzas, 2012, vol. 5, issue 3, 119-133

Abstract: In this paper, we analyze the impact that a community outreach and social responsibility (COSR) programs have on a university, community and students. We analyze a COSR program at Universidad Autonoma de Baja California Campus Tecate, Business Administration program. The results show that COSR programs are an important student training tool. University programs are more in line with community needs when a COSR is presented, and communities are more willing to support their institutions of higher education.

Keywords: learning-teaching process; linking business-students; meaningful and effective learning (search for similar items in EconPapers)
JEL-codes: I23 (search for similar items in EconPapers)
Date: 2012
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