COMPETITIVE INTELLIGENCE IN BUSINESS IN THE CITY OF TIJUANA,LA INTELIGENCIA COMPETITIVA EN LAS EMPRESAS DE LA CIUDAD DE TIJUANA B.C

Norma Leticia Vizcarra Vizcarra, Virginia Guadalupe Lopez Torres and Dora Rocío Guerrero Munoz

Revista Internacional Administracion & Finanzas, 2012, vol. 5, issue 5, 121-129

Abstract: This paper aims to provide information showing the usefulness of Competitive Intelligence by analyzing concepts that describe the application of this development and entrepreneurship. We conducted a qualitative exploratory research, through consultation with various secondary sources of information related to the topic and depth interviews with representatives of centers that perform competitive intelligence in the city of Tijuana, Baja California, Mexico. The results show the use of Competitive Intelligence in Tijuana emerging companies is not sufficient.

Keywords: Competitive Intelligence; Business Development; Tijuana BC companies (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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